Another benefit of writing good articles is that it helps build you some credibility. So let’s talk about your credibility and why it is so important to establish credibility with the reader.
After all why should they listen to you, have you had this problem and if so how did it affect you and your business?
When you solved the problem, what benefits did it bring you and how did it make things better?
If you can establish credibility with your reader they will be willing to listen to you and follow your advise. If you lack credibility in their eyes, they may be unwilling to follow your advise and will most likely be uninterested in what you have to offer.